The future – on the way
to the next generation
Alhard Ruberg, managing director in the 5th generation, took over the company in 1980. He explains his most important task and the guiding principles of his company management in the following:
“I see my primary task as being to take over GEBR. RUBERG into the next generation. That is what I promised my father. Consequently, my entire investment is designed for sustainability. This means preparing the ground for further growth; designed for long-term success instead of short-term sales records.
For our daily practice, this means that we do business with our customers at eye level – regardless of the scale of the business. The conditions must be the same, the relationship must always remain in balance. This applies to all relationships we maintain: from supplier to customer, from boss to employee, from buyer to supplier, etc.
We want to work with every customer from every country in the world as if they were based in the neighboring town.”
At a time when every village still had its own mill, Christian Ruberg began with it,
Water wheels and water-powered shot mills can be built into small mills.
In 1856, the royal government in Minden awarded Christian Ruberg the title of
Master miller. Thus the foundation stone was laid for the successful and future-oriented
Establishment of the RUBERG family business.
After the founder’s son passed away, Hermann Ruberg took over the company. In the war years another brother was added and the company RUBERG became GEBR. RUBERG changed its name. The plant technology of the small mills became more extensive. Subsequently, aspirators for grain cleaning, plansifters for flour screening and mixing machines for the various baking flours were produced.
With Hermann Ruberg jun. the 4th generation Ruberg joined the company GEBR. RUBERG. The market changed in the 60s. The number of mills was reduced. The first combine harvesters appeared. Thus Hermann Ruberg built complete grain silo plants and animal feed plants, which were built all over Germany.
Alhard Ruberg took over the company in 1980 with 52 employees. Building
on the basic knowledge of the plants constructed, the company specialized more in the construction of
Single machines which are used worldwide in mills, malt houses, breweries, cooperatives etc.
New business fields opened up: Machines and special developments in process engineering for the food, aroma, luxury food, chemical and pharmaceutical industries were added. These areas now account for around 50% of the company’s activities.